Kipling x EMOJI Collection
KIPLING launched the emoji collection in Spring 2018, to connect the world with fun, entertaining and creative messages in the new year! We found millennials in Asia are generally more shy than their western counterparts. This means they are less direct in their communication. Our target is more comfortable when expressing on digital platforms and building a social profile. So we would like to help people translate their true feelings. By getting people to act out the different emojis, we will cheer them up and lighten their day.
Task
We created the website generates a set of emoji and users mimic the emoji by their facial expressions. We analyse them by facial recognition technology and give them a score. They can use it as a coupon to redeem discount when they bring it to store.
