Happy Go Monkey
To celebrate this energetic year of monkey. we will bring 36 happy monkey to Cityplaza. They are 36 monkeys born and breed in Hong Kong. They are artistic from birth, humorous and cheeky at heart. Heavily influence by Hong Kong culture, photogenic and love to greet people in a special way.
Task
Housing issues, political environment, education problems… Hongkongers have become less happy. As a shopping mall, Cityplaza can’t change Hong Kong – but it can inject happiness to people’s lives. Cityplaza launched the Live Happy branding campaign to show that happiness is found in simple things.
