Lucozade – 防負少年團
Studies show that extreme music (such as heavy metal)
Can help release stress and anger whilst increasing positive emotions.
So we launched pressure karaoke
—heavy metal songs to help teens release their negativity
Collaborating with error—one of hong kong’s
Hottest bands—we created four heavy metal tracks
Based on teenagers’ real everyday frustrations.
Task
Hong Kong has gone through tough times, With teenagers feeling increasingly angry and negative. Lucozade, the drink that gives you positive energy, Wanted to turn things around and inspire positivity.
Key Visual
Video Screencap
