Sea of Happiness
As part of the campaign, we transformed Cityplaza’s iconic skating rink into “The Sea of Happiness” – a giant ball pit for all ages, filled with 1 million colourful balls.This instantly become an iconic happy generator for every Hongkonger!
Task
Housing issues, political environment, education problems… Hongkongers have become less happy. As a shopping mall, Cityplaza can’t change Hong Kong – but it can inject happiness to people’s lives. Cityplaza launched the Live Happy branding campaign to show that happiness is found in simple things.
